In brief, Strong New Day is a day where we are trying to raise awareness for the utilization of strengths in the work-place, and focussing on strengths rather than getting caught up in the death-spiral of weaknesses. Many groups have done studies on strengths, Gallup and the Markus Buckingham Company being the leaders in this arena. Building off of those studies, Ituha Group and The Strengths Group are teaming up to promote strengths and how beneficial they are in many areas.
So stop reading and please "Like" their facebook page...after all, I'm going to need my rest! :)